Offbeat Bride was featured recently in Mobile Beat Magazine, an industry publication for DJs, VJs, and KJs. The post was written by a longtime Offbeat Bride vendor, Staci from Revolution Weddings. It’s always so great to hear when our vendors have such a great experience with us that they want to share it with other folks in their industry!
Offbeat Bride got a shout out on a list called “The 30 Most Brilliant Social Media Campaigns of 2014,” which is very flattering. As I read the list, I was like “Ooh, which of my amazing social media shenanigans got noticed?” Gloat gloat! How proud I am. Then I got down to our mention in the post, and it’s this:
I have a pretty good anecdotal idea of how Offbeat Bride’s social media channels perform, but this article prompted me to do a quick audit to see if I could confirm my suspicions that despite 18k followers, Twitter doesn’t really do much for us.
Pulling the numbers not only confirmed that, but blew my mind:
What is the most surprising way your brand’s identity has changed since the site launch?
Inclusivity. Originally, Offbeat Bride really was targeted to only the most weird couples — but it quickly became clear to me that I was shooting myself in the foot by alienating my more traditional readers. After all, there’s more of them! Why would I limit my business or make people feel bad?