We built a media empire.
Now we help others build THEIR empires.
For nearly two decades, Offbeat Empire has championed nonconformity… starting with a wedding blog and growing into a full-blown media powerhouse for people doing life differently. From queer goth weddings to tattooed parents to intersectional alt business owners, we’ve always been about what doesn’t fit neatly into mainstream categories.
But the internet changed. So did we.
Today, Offbeat Empire is both a media platform and a consulting engine. We continue to serve millions of readers through Offbeat Wed and our vast library of alternative lifestyle content. But we’ve also expanded, now offering AI coaching and small business consulting for creatives, founders, wedding professionals, and weirdo entrepreneurs who want to get smarter about their workflows, strategy, and tech.
What we offer
Media + Memberships
- Offbeat Wed: our flagship site, featuring thousands of real weddings, planning advice, and vendor showcases
- Vendor community memberships: connecting quirky, quality vendors with their ride-or-die audience through high-trust visibility, delicious SEO magic, and no-BS group coaching
- Downloadables: spreadsheets with soul, ebooks with edge, and a 30-day online conscious dance journey for your inner cosmic weirdo… Our resources land with thousands who want more than mainstream.
Consulting + Coaching
- 1:1 AI coaching and small business consulting
- Business strategy for founders and visionaries
- Streamlining operations with soul, helping you identify what’s worth your time, what tech can handle, and how to keep your systems aligned with your values
Not sure what you need? Reach out and we can figure it out together.
Who we serve
Offbeat Empire is a constellation of offerings, and our community reflects that range. We serve:
- Couples planning offbeat weddings who want inspiration without the cringe
- Curious minds looking to learn something unexpected from our downloadables
- Vendors who want to market with integrity to an aligned audience
- Creatives, founders, and entrepreneurs navigating growth, tech, and burnout
What ties them all together? They’re all nonconformists at heart… people doing things differently, with soul, humor, and smarts. If you’re building something weird and wonderful (or just want support from someone who gets it) you’re in the right place.
Legacy still going strong
Over 100 million readers have visited Offbeat Empire sites since we launched in 2007. We’ve been featured everywhere from the New York Times to NPR. But we’re not here to coast on past relevance. We’re out here in these trenches evolving with you, and helping others do the same.
Meet the founder
Hi, I’m Ariel Meadow Stallings. I founded Offbeat Empire in 2007 and grew it into a seven-figure media company. I’ve published books with Seal Press and Hachette Book Group, given keynotes at conferences, and worked in both tech and publishing. These days, I help founders and creatives cut through chaos and hype to focus on the foundations: scalable systems, solid operations, and smarter use of AI tools.