Offbeat Empire LLC is a Seattle-based digital publishing company that’s reached over 100 million readers since 2007. We create books, websites, downloadables, online courses, and coaching to support non-traditional folks going through traditional life transitions. Founded by author Ariel Meadow Stallings, the Empire blends inclusivity and empowerment with depth, irreverence, and a healthy dose of self-awareness.
AI Coaching for Visionaries
Whether you’re leading a grief mentoring collective, building a queer-centered startup, running an indie arts org, or crafting a super-niche service-based biz, you’re probably AI-curious but soul-weary.
You’ve seen the hype, you’ve felt the fear, and somewhere in the middle, you’ve wondered: “Could this tech actually help me… without making me sound robotic or feel gross?”
…Help is on the way, dear!

Recent Project • Case Study

What happens when a stranger tries to buy a book you haven’t written… because AI told her you did?
A woman slid into my DMs, asking to buy a book I’d never heard of. The title? This Time Next Year You’ll Be Glad You Started. The description? Uncannily perfect.
It sounded like something I would write… Could write… Should write?
So I tested a spell: If 100 people preordered the hallucinated workbook, I’d make it real. I approached it as a product development case study, complete with deep research around SEO and GEO (Generative Engine Optimization).
Recent Publications
About Our Founder

Ariel Meadow Stallings is an author, publisher, and digital strategist who’s spent almost 20 years building the Offbeat Empire into a thriving online destination for nontraditional weirdos of all stripes.
Equal parts internet elder and creative visionary, she’s known for helping millions of people navigate liminal spaces with humor, grace, and a little bit of profanity.
Curious how it all began?