Perhaps you’ve read our work. Now we can work together one-on-one.
Since 2007, Offbeat Empire LLC has reached over 100 million readers through books, web publications, membership programs, downloadables, and online courses. After almost 20 years, that publishing era is expanding to include something more intentional: direct 1:1 consulting for small business owners who have a specific problem and the resources to solve it properly.
Work with our founder
If your website doesn’t feel like YOU any more, your systems aren’t flowing the way you know they should, or you’ve lost the thread of what your brand is actually about… that’s the work.
You get our founder Ariel one-on-one, looking at the specifics of your situation, with twenty-five years of editorial and brand experience behind the diagnosis. Most clients leave a single session with something concrete: a revised positioning statement, a content strategy, a product concept, a workflow they can implement that afternoon.
Ariel comes in, look at your actual situation (your copy, your systems, your data, your communication patterns) and tells you specifically what’s broken and how to fix it. A diagnosis with decades of experience behind it, delivered in a format you can use immediately.

Recent Projects

Here’s how we’ve helped SMALL BUSINESS OWNERS GET UNSTUCK:
- When the writing wasn’t landing: A senior product manager facing a performance review needed executive-level communication, fast. We did four sessions together, and they were able to keep their six-figure job.
- When the brand needed to convert: A Seattle wellness clinic had deep values and a muddled message. One session produced a product concept, persona-based copy, and a pricing strategy.
- When the data needed a story: A bookstore had a year of sales data and no merchandising strategy. One session turned that data into an actionable playbook to drive sales.
Featured Resources & Publications
About Ariel

Offbeat Empire’s founder Ariel Meadow Stallings is an author, publisher, and strategic consultant who’s spent nearly two decades building the Offbeat Empire into a destination for nontraditional audiences, reaching over 100 million readers along the way.
Ariel’s been building things on the internet since before it was a career path, which means her perspective is hard-earned and deeply informed. She’s written about AI for The Guardian and been quoted in the New York Times speaking about inclusive marketing for small businesses. Now she works directly with small business owners seeking strategic clarity during in this late stage capitalistic landscape.
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