Offbeat Bride got a shout out on a list called “The 30 Most Brilliant Social Media Campaigns of 2014,” which is very flattering. As I read the list, I was like “Ooh, which of my amazing social media shenanigans got noticed?” Gloat gloat! How proud I am.
Then I got down to our mention in the post, and it’s this:
Offbeat Bride’s boards
It’s the wedding gift that keeps on giving. Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It’s all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.
Of course Offbeat Bride’s Pinterest boards ARE wonderful, and yes I DO personally curate them with the same editorial care as the blog… but this basically amounts to “Offbeat Bride uses Pinterest to pin things about weddings.” I’m not being humble here when I say that “using Pinterest to pin wedding inspiration” is not my most brilliant social media campaign of 2014.
I mean, if you want to talk about clever social media things I’ve done with Pinterest, at least talk about the way I use Pinterest’s source page! That’s at least something that not everyone else does (…yet?). Again, it’s flattering to have been included in this list, but I’d love to push the bar a bit farther when it comes to social media campaign brilliance.
My fellow social media marketers, we can all do better.