If you're a Pinterest user, you may have already noticed changes to certain types of pins. Recipes, movies, articles, and products are showing more content in what Pinterest has dubbed "rich pins." You can now include price, availability, and where to buy it on the pin itself. Here's how to get this feature on your website.
This is Offbeat Empire's archive of Marketing & PR posts.
As the publisher of a highly-trafficked wedding blog, of course I get a lot of public relations pitches every day. What's most remarkable about these pitches is how completely and comically off some of them can be. Here's my big guidance for public relations folks: if you're pitching a publication, it's worth taking five minutes to familiarize yourself with that publication's focus.
Halloween is over kids, which means one thing:
discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.
When it comes to my business cards, I've always favored creating cards that don't look like one another. This is partially because I've business-hopped — I co-owned a photography business for a few years, and then started my own in 2013. My logos shifted and changed throughout 2013 while I worked on honing and defining what I wanted my business to look like, and it made sense to not worry too much about having a consistent logo and solid colored background on a card. Having the flexibility to have every card look different is one reason I've always loved MOO Business Cards.
I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.
Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/source/[your URL].
I am obsessed with Offbeat Bride's source page at http://pinterest.com/source/offbeatbride.com, and it's one of my most frequently visited pages. I don't even visit Pinterest.com any more — I've bookmarked Offbeat Bride's source page, and it's one of the most effective ways I have of marketing my business. Here's how…
A colleague asked me this morning what my marketing budget was for the Offbeat Empire. I was completely stumped.
"…My marketing budget?" What is this, amateur hour?
"Like, what percentage of your monthly budget goes toward social media optimization, or search engine ads, or content marketing?"
"OH!" I said. "You mean my salary. I do all the marketing for my business. I don't pay for search engine ads, I do all my own social media work, and I let the content market itself."
Wait, is my monthly salary really my business's marketing budget?
I spent over a decade in the corporate marketing trenches before I founded the Offbeat Empire. If I learned anything from my time with Microsoft, Amazon, and The Seattle Times, it's this: the best marketing is just about telling a story. Really, all you're trying to do is share stories that potential clients might be interested in and might see themselves in… all with the hopes that those potential clients will themselves become a part of the story.
As a writer, however, I know that it's all about SHOWING (not telling) your stories. Don't just TELL people about your business's new products or values — SHOW them.