57

An interview about the evolution of Offbeat Bride's brand

I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.

12

Loving euthanizations, difficult moderation, and Facebook schemes: my interview on The New Disruptors

Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.

32

Want to get a publisher's attention on social media? Don't make these 4 social media marketing mistakes

So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.

569

SEO guest post inquiries: the best and the worst

Every morning I wake up to several "can I write a guest post for your site?" emails from writers working for SEO companies. See, there's this whole weird corner of SEO that's all about barfing out (usually questionable) guest post content for blogs, in exchange for links in the body of the post. It's not something I ever EVER do (you want links from the Empire, you buy advertising, the end), but the inquiries just keep coming… sometimes as many as 5 or 6 overnight. (It's always overnight, because the writers are non-US based.)

This morning I had two SEO guest post inquiries, and they illustrate the best and the worst I've seen in a long time…