Recent Posts

70

On getting hit by a bus, and wincing sausage factories

Last week after I returned home from the first leg of my Lovesick Expo travel, I was rushed to the ER and ended up having emergency abdominal surgery. I was in the hospital for a week, and am looking at another four weeks of recovery. This is seriously fucked up… but you know what's amazing? The fact that the team of people who I work with at the Offbeat Empire is so amazing that even when I get hit by a metaphorical bus, the sausage factory barely even winced.

47

Offbeat Bride mentioned in Mobile Beat Magazine

Offbeat Bride was featured recently in Mobile Beat Magazine, an industry publication for DJs, VJs, and KJs. The post was written by a longtime Offbeat Bride vendor, Staci from Revolution Weddings. It's always so great to hear when our vendors have such a great experience with us that they want to share it with other folks in their industry!

78

How to get the most out of your Offbeat Bride Vendor Listing share count

One of the changes that we made to listing pages was adding the same Jumbo Share counter that we have on the blogs. It's that thing right under the title of all blog posts and vendor listings that shows how many times the page has been shared on Social Media. I was super stoked about getting this added to Vendor Listings — it makes it so much easier for couples planning their weddings to bookmark a listing with Pinterest, or share it with their partner via Facebook. I wanted to share a few ways that vendors can really make the most of that share count.

1.3k

Sneak peek at the relaunch of the Offbeat Bride Tribe

Oh lord, you guys. It's a race against time to get the Offbeat Bride Tribe relaunched this Tuesday. Parts of it look super slick, but lots of our longtime beloved tools were coded in 2011 and just don't work like they should. We're committed to getting the Tribe back online on December 30th because I feel very strongly about restoring the safe space that Tribe members have come to rely on… but oh man, we're going to be doing a lot of clean-up after things launch. I'm begging Tribe members to be gentle with us after relaunch.

THAT SAID. There are some things that look really fucking cool, and I wanted to share a few sneak peeks.

12k

Redesign Maintenance Release 1.1

Thanks to everyone for all your feedback on the redesigns last week. Rolling out the designs on Tuesday was intense on a lot of levels, and I wanted to circle back and let y'all know how things have shaken out.

3.3k

New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

48

Site maintenance this week

All the Offbeat Empire sites (offbeatbride.com, vendors.offbeatbride.com, offbeathome.com, offbeatfamilies.com, and offbeatempire.com) will be down for two hours of scheduled maintenance Tuesday December 16th at 5am PST. They'll all be back online at 7am with with their brand new website templates enabled!

Recent Publishing

65

In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.

1.0k

Why we're retiring the term "Offbeat Lite"

Over the years, much digital ink has been spilled on the phrase "Offbeat Lite," the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we're now officially retiring it.

Recent Web development

1.3k

Sneak peek at the relaunch of the Offbeat Bride Tribe

Oh lord, you guys. It's a race against time to get the Offbeat Bride Tribe relaunched this Tuesday. Parts of it look super slick, but lots of our longtime beloved tools were coded in 2011 and just don't work like they should. We're committed to getting the Tribe back online on December 30th because I feel very strongly about restoring the safe space that Tribe members have come to rely on… but oh man, we're going to be doing a lot of clean-up after things launch. I'm begging Tribe members to be gentle with us after relaunch.

THAT SAID. There are some things that look really fucking cool, and I wanted to share a few sneak peeks.

12k

Redesign Maintenance Release 1.1

Thanks to everyone for all your feedback on the redesigns last week. Rolling out the designs on Tuesday was intense on a lot of levels, and I wanted to circle back and let y'all know how things have shaken out.

3.3k

New templates launched on five of our sites!

After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites. I wanted to share a little bit of the thinking behind some of the aspects of the redesign, so that you understand what my goals were behind some of the changes.

31

Known bug: "You might also like" links going to NULL pages

For the past couple weeks, we've been dealing with a persistent issue with the "You might also like" related links served up at the ends of posts on all Offbeat Empire blogs. For some people, some of the time, when you click the links there, you get taken to a 404 error page that has "NULL" in the title.

Recent Business development

47

Offbeat Bride mentioned in Mobile Beat Magazine

Offbeat Bride was featured recently in Mobile Beat Magazine, an industry publication for DJs, VJs, and KJs. The post was written by a longtime Offbeat Bride vendor, Staci from Revolution Weddings. It's always so great to hear when our vendors have such a great experience with us that they want to share it with other folks in their industry!

59

An interview about the evolution of Offbeat Bride's brand

I got an interview request recently from a woman named Claire Hawkes. She's the Social Media Manager / Keeper of the Shire at WeddingMix, but she's also majoring in Advertising/Public Relations at Loyola University in Chicago. She asked if she could interview me for her senior thesis, and I said sure. With her permission, I thought I'd share the interview here.

65

In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.

Recent Community Management

65

In-image ads on Offbeat Home & Life

Normally the business side of running the Offbeat Empire blogs lives, well, here on the Offbeat Empire's behind-the-scenes blog. But today on Offbeat Home & Life, Megan did a post about her and my joint decision to ad in-image ads to the site. It felt important to do over there, since it's something we anticipated the reader community would have LOTS of opinions about. And they did… but not the ones I expected.

66

Acculturating new readers who find us on Facebook

Offbeat Bride's Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…

2.6k

"I'm weird for being normal": the reverse discrimination fallacy

I've written about "othering," and how in an online community where many people define themselves by their non-normativeness, it can be really weird to suddenly be part of the majority.

However, I've never dedicated a post to what I call the reverse discrimination fallacy… where community members allow themselves to feel marginalized because they're in the majority.

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