Loving euthanizations, difficult moderation, and Facebook schemes: my interview on The New Disruptors

Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.

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Want to get a publisher's attention on social media? Don't make these 4 social media marketing mistakes

So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.

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Reader complaints that taught me things

As y'all know, with a readership as large as the Offbeat Empire's, we get a fair number of reader complaints.
Last week, we got a couple different reader complaints that were super valid, and I wanted to take a minute to share what I learned.

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Of shoes and Facebook: Are you smarter than an algorithm?

Offbeat Bride's Facebook page posts as many as 10 times a day (including these ridiculous SHOES AT 2 shoe posts I've started doing), but you only see all those posts if Facebook understands that you WANT to see all those posts. If you consistently ignore them? You see maybe only 1 post a day, or none. In other words: Facebook's algorithms are smarter than we could ever be.

…And they're getting smarter.

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Meet Offbeat Bride's newest header character: Fierce

It's been a year since we introduced a new character to Offbeat Bride's header, so it's high time that I introduce you to the newest lady to grace the top of our pages. We call her FIERCE, and you'll be seeing her in rotation of the header of Offbeat Bride starting tomorrow.