Changing your tools to meet your online community’s needs
If I’ve learned anything from a decade of online community management, it’s that you cannot teach people how to use your community “correctly.” Your members will use the tools you make available the ways that suit them, and time spent trying to convince them to use them differently is just a waste of moderator energy. Your tools MUST match the needs of your community — if your members are not using the tools the way you intended, then you need to reassess the tool.
This situation gets even more complex because the needs of a community shift as it matures. A tool that might have been awesome at one era of a community’s development might be completely pointless during another era. You can’t get attached to your tools, because if your members aren’t using them, they’re useless.
Ok, ok. Less vague-blogging. Let me give you a very specific recent example from the Offbeat Bride Tribe: the killing of the Primal Scream Therapy section.
A different kind of viral post
Today, Offbeat Mama is having its highest traffic day since launching in 2009 because a post called I’ve started telling my daughters I’m beautiful has gone viral. But it’s going viral in ways I’ve never seen before. If you like nerding out about this kind of thing, huddle up. Let’s take a look at how this post is different…
The 24-Hour Reply Rule
Stating the obvious here: dealing with drama when you work with an online community can get a little overwhelming. Whether it’s moderating comments, moderating forum content or internal blogs, or just dealing with contact from readers or members, there is a lot of potential for being in a situation where you’re dealing with really unhappy people. This is why I have my 24-hour rule…
When Geeky Met Dapper: the first ever Offbeat Bride fanfic
When we got a probably-joking comment about shipping fanfic written about Offbeat Bride’s header illustrations, you KNOW we were all over that shit. Behold now, the first ever fiction written about our branding…