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Author of three editions of the Offbeat Bride book and From Shitshow To Afterglow, Ariel Meadow Stallings acts as the publisher of all the Offbeat Empire websites.

“I had a 38,000 dollar return on investment from advertising with Offbeat Bride”

Tax season doesn’t normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn’t seem so bad…

Offbeatdride: How to turn marketing fails into awesome human moments

I spent over ten years in the trenches of corporate marketing, so I have a lot of fist-bumping love for the creatives who find themselves paying the bills with public relations, marketing, and other sales work. That said, maybe having worked in marketing makes me even less patient with marketing mistakes. I’m like a former waiter, who’s both prone to tipping 40% because I remember so clearly the challenges of doing that work… but who’s also extra critical because, look: I know what it’s like, and it’s not that hard.

What do people search for on Offbeat Bride?

I spent some time peeking at my Google Site Search stats last week, and learned some things about the stuff that readers search for on Offbeat Bride. From the chart above, you can see that despite the fact that our traffic since 2009 has increased by 20% – 80% each year, the number of on-site searches have gradually declined. I like to think this is because we’ve made it easier to find content on the site without searching, but that may be optimistic of me.

Anyway, here are the top 20 search terms people have used when searching on Offbeat Bride: