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2012 Reader Survey: the first-glance overview

Our 2012 reader survey closed late last night, and it looks like about 3200 of you responded. Before I get into anything else, let me just say THANK YOU to each and every one of you who took a few minutes to take the survey. Since all the Offbeat Empire sites are very much community-driven, it's important to me to make sure I have a solid feel of who y'all are and what you're looking for. We can't always provide it, but I like to know!

Obviously, there's a huge amount of data to sit with and consider, but I did want to share some of the overview demographics revealed by the survey.

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Offbeat Bride's year-over-year traffic: 80% more visitors in 2012!

Every month or so, I go into my Google Analytics and do some serious digging around to see how things are looking with the sites.

The big reveal today is that Offbeat Bride is KICKING ASS, with visits up 45%, visitors up 85%, and pageviews up 22%. All awesome (and all pointing to an impending increase in our ad rates).

But the most insane number to me is looking at referrals, ie websites that direct traffic to the site…