Category Archive


Offbeat Bride’s weekly reach: Facebook vs. our own website

Here’s a mind-blower for you: Offbeat Bride’s weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.

Does reading via RSS “rob” pageviews from a publisher?

I’m a religious follower via Feedly, but only click through if I want to comment. How does something like Feedly count in the Offbeat Empire’s pageviews, etc.? Am I essentially robbing you of a pageview by reading the full article in my reader?

Offbeat Families traffic 6 months later: it’s all about scandal, sex, and sadness

Here are the site analytics for Offbeat Families, six months after we ceased publication. This traffic is mostly Facebook-driven, and the sad truth is that the posts that seem to do best over there are always the most Jerry Springer-ish…

Offbeat Bride Facebook survey results

I’ve talked a LOT about my conflicted feelings about Facebook, but things have changed over the course of this year as I’ve been shifting my thinking about recency vs relevancy. Also, the recent performance of Offbeat Families’ Facebook page has pretty much blown my mind. Moral of the story: my contentious publisher relationship with Facebook is shifting, and I conducted this survey to help me confirm some hunches.