Category Archive


Rebranding the Empire: let your freak flag fly

We’re slowly rolling a rebrand out across all the Offbeat Empire sites. Here’s a look at the history of our branding, and what went into the new logo.

Meet Offbeat Bride’s newest header character: Fierce

It’s been a year since we introduced a new character to Offbeat Bride’s header, so it’s high time that I introduce you to the newest lady to grace the top of our pages. We call her FIERCE, and you’ll be seeing her in rotation of the header of Offbeat Bride starting tomorrow.

Meet the new Offbeat Bride character: Betty!

Remember last fall when we launched the new Offbeat Bride header illustration characters? Remember this comment thread? Well, now it’s finally time for you to meet Betty, the newest face of Offbeat Bride.

Offbeat Mama is becoming Offbeat Families

This weekend we’re flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will change, the URL will be switch to (although all the old links will still work), and one of the header characters has undergone a transition from “blonde soccer mom” to “blonde soccer butch/transdad/pretty SAHD/fey uncle/gender-queer auntie/whatever ze wants to be.”

This re-brand has been under consideration for a long-ass time, and we’re super excited about what it means for the site…