Slacking with the Offbeat Empire: how Slack turned my inbox into the happiest ghost town
Slack is a productivity tool for remote workers. It’s sorta like a chat room, but jacked up on steroids, coming up on of three hits of ecstasy, and wearing one of those hippie utility belts packed with swiss army knives, your favorite kind of gum, chapstick, a wrench, and two-sided tape. I started being like, “Wait, why am I not using this yet?”
Tough love: are you making these marketing communication mistakes?
I LIKE MARKETING. Done correctly, I strongly believe that it can be helpful, useful information. Done poorly, it’s irritating. Done really poorly? It’s a form of assault.
My Empire work makes me a target for a lot of marketing campaigns from both small businesses and large corporations alike. Both make marketing mistakes. Here are a few that you can learn from…
Three tips for writing tough business emails
When it comes down to writing tough business emails, my best advice can boil down to three action items:
Vendor mistakes when submitting to blogs: when is it worth my time to say “no”?
As you might imagine, we get a lot of submissions for Offbeat Bride. The site’s editors (Megan, Catherine, and Chris Wolfgang), deal with a steady flow of beauty submitted via all the submission channels described on this page: wedding profile submission forms, our Flickr pool, Two Bright Lights, etc. There are a LOT of ways to submit content to Offbeat Bride, all of which have been set up to keep the at-times-overwhelming flow of content organized, and help to save everyone time — “everyone” including the submitter themselves!