Category Archive

branding

Rebranding the Empire: let your freak flag fly

We’re slowly rolling a rebrand out across all the Offbeat Empire sites. Here’s a look at the history of our branding, and what went into the new logo.

An interview about the evolution of Offbeat Bride’s brand

What is the most surprising way your brand’s identity has changed since the site launch?

Inclusivity. Originally, Offbeat Bride really was targeted to only the most weird couples — but it quickly became clear to me that I was shooting myself in the foot by alienating my more traditional readers. After all, there’s more of them! Why would I limit my business or make people feel bad?

Offbeat Mama is becoming Offbeat Families

This weekend we’re flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will change, the URL will be switch to offbeatfamilies.com (although all the old offbeatmama.com links will still work), and one of the header characters has undergone a transition from “blonde soccer mom” to “blonde soccer butch/transdad/pretty SAHD/fey uncle/gender-queer auntie/whatever ze wants to be.”

This re-brand has been under consideration for a long-ass time, and we’re super excited about what it means for the site…

When Geeky Met Dapper: the first ever Offbeat Bride fanfic

When we got a probably-joking comment about shipping fanfic written about Offbeat Bride’s header illustrations, you KNOW we were all over that shit. Behold now, the first ever fiction written about our branding…