Historically, I’ve tended toward native advertising (which means placement we sell ourselves, like Offbeat Bride’s Vendor Guide listings or vendor spotlights)… but these days we’re shifting more toward serving up ads delivered by ad networks (banners that are sold and delivered by third party companies). What this means for y’all, the Offbeat Empire’s readers, is that sometimes you might see ads on the Empire that are fucking gross… that we didn’t sell, and don’t even know are there!
While we almost never decline an advertiser for having marketing materials that are “too traditional,” I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.
Last week, I sent an email to all the Offbeat Empire staffers with the subject line: Required reading. The email contained a link to this post: State of the blog union: how the blogging world has changed. This post was written six months ago, but whatever: it’s a big fucking deal. It spawned this enormous post.
I’m a religious follower via Feedly, but only click through if I want to comment. How does something like Feedly count in the Offbeat Empire’s pageviews, etc.? Am I essentially robbing you of a pageview by reading the full article in my reader?