1.1k

Inclusive advertising that doesn't pander

I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.

I am already planning on including a "We rent to everyone, regardless of who you're in love with " in the FAQs, but I want to make a bigger statement with the actual design.

On the flip side, I don't want to seem like I'm blatantly pandering for the sake of it — I guess in my mind, I just feel like it's somewhat exploitative to include a picture of two brides or two grooms just because "See how different they are? AND WE DON'T EVEN CARE!!"

What do you think? What's the best way to advertise in a non-gender specific way? How would you do it?

People-managing: not just about getting people to do stuff for you

Last week a colleague noted "When you start working with other people, you spend a lot more time thinking about their paychecks than your own."

AMEN TO THIS. Things were tight over at the Empire this month, and at a certain point I made the decision to pay my staff instead of myself this pay period. Oddly, it was WAY easier to do that than to even consider delaying everyone else's checks.

2.7k

Non-shady ways to mooooonetize your blog

For me, the biggest challenge with monetizing has been finding legit, non-scammy tools. There's a lot of shady, scammy stuff that goes down in the world of online advertising, and it's hard to trust information you find online about any of them. I like to feel good about the businesses I partner with, so I figure it'd be worth sharing some of the tools I use that don't feel shady to me.