Latest Posts

Terrifying moments in my company’s growth

Offbeat Bride launched on January 1st, 2007 and over the past 8+ years, the Offbeat Empire has grown from a thing I did first as a side hobby, then as a job for me, and eventually as a small business that supports a part-time staff of seven contractors. Looking back, I can see where there were a few terrifying milestones that forced my hand on growth. I’mma offer these up for y’all to consider… because growing pains are terrifying but kind of awesome.

How Offbeat Empire comment moderation has changed

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it’s been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…

Facebook’s great attentional party

Weeks ago, The Atlantic published an article called What Blogging Has Become. Theoretically the article was about Medium.com, but really… it was just about the reality that digital publishers are dealing with these days. The reality called Facebook.

How to tell a publisher you’re unhappy with their website (and actually get them to consider making changes)

Over the past eight years, I’ve dealt with thousands of complaints from readers… ranging from the completely baffling the to the hugely helpful. I’ve noticed a few patterns in what makes the difference between constructive and helpful feedback vs extremely frustrating feedback. The next time you’re unhappy with a publisher, here are my suggestions for how to make sure your feedback is heard and acted upon: