Comparing blog placement results: sponsored post vs. editorial feature
When we talk to vendors about doing sponsored posts, we often hear them say that they don’t want to do a posts that’s sponsored — they’d rather be featured in “real” editorial content, in the form of a wedding porn photo posts. So, here’s the question: from a vendor’s perspective, which kind of post performs better?
Four years is a good run: why Offbeat Families is ceasing publication (and how it will live on)
Over the years, I’ve made no secret of the fact that Offbeat Families (formerly known as Offbeat Mama) has been a challenge. The site launched in September of 2009, and I invested four years and about $40,000 toward growing the site into a sustainable, financially viable business. Ultimately, these efforts have failed. Offbeat Families will no longer be producing new posts.
STYLED SHOOT: Unicorns and rainbows
On Monday, I wrote about why we never featured styled shoots on Offbeat Bride… mainly because I don’t want brides being mislead by marketing materials into unrealistic expectations for their weddings.
Here on Offbeat Empire, however, I love scheming about small business stuff like marketing… so I have a styled shoot I HAVE to share.
How we do stock photography
Can you run-down how you guys handle posting your stock photos for each site? I know you use Creative Commons most of the time, but what are your criteria for picking photos? Do you maintain a database of photos that you think might work with future articles, just to cut down on time, or do you search and hope for the best?