Category Archive

Wedding industry advice

Ever heard of this phrase “The WIC”? It stands for “wedding industrial complex,” and it’s the icky part of the wedding industry. The Offbeat Empire, however, is working to rock out a small niche corner of the wedding industry. For our fellow non-icky WIC types, we’re here for you with advice and guidance. Be sure to join our vendor newsletter for insider deals and best practices!

How to submit photos to wedding blogs: 6 secrets from a wedding blog editor to help YOUR photography get noticed

If you’re a wedding pro looking to get your work featured on Offbeat Bride, here are some tips to give your submission the best chance of standing out and bubbling up to become a feature.

Inclusive advertising that doesn’t pander

I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.

I am already planning on including a “We rent to everyone, regardless of who you’re in love with ” in the FAQs, but I want to make a bigger statement with the actual design.

On the flip side, I don’t want to seem like I’m blatantly pandering for the sake of it — I guess in my mind, I just feel like it’s somewhat exploitative to include a picture of two brides or two grooms just because “See how different they are? AND WE DON’T EVEN CARE!!”

What do you think? What’s the best way to advertise in a non-gender specific way? How would you do it?

My incredibly complex SEO strategy

Of Offbeat Bride’s 500,000 unique monthly users (“unique users” being an analytics term, although my users ARE very unique in a more general sense), about come to the site from a search engine.

So the question then becomes, what incredibly brilliant SEO strategy did I use to get traffic like this?

Here’s my answer…