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Advertising on Offbeat Home & Life: the past and the future (hi, Federated Media!)

Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.

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Wrapper ads on Offbeat Home & Life and Offbeat Families

I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families.

This ad behavior is completely expected on Offbeat Families. BUT! Wrapper ad are absolutely NOT a part of the strategy for Offbeat Home & Life.

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How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.

What it means to offbeat couples when you advertise with Offbeat Bride

Wedding vendors! We already know that advertising with Offbeat Bride gets you the coolest clients. Clients that are fun, awesome to work with, and really make your portfolio stand out with their amazing fashion/venue/dessert/event choices. But did you know that your choice to advertise with Offbeat Bride also makes our readers lives easier?