1.1k

2020 State of the Empire

The first thing you should know about the Offbeat Empire circa 2020 is that the name is even more of a humorous misnomer than it used to be: the company is just me now.

1.6k

Why publishers love negative Facebook comments

Last week, Offbeat Home & Life's Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn't an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.

13k

How to slowly kill a website you love

Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product.

2.4k

Fucking basil: blowing your goddamn mind

I recently compared the traffic for Offbeat Home & Life with Offbeat Families, and was amazed to see that Offbeat Home & Life has not only caught up to Offbeat Families — but surpassed its traffic pretty significantly with over double the visits.

And you know what's responsible for most of those visits? FUCKING BASIL.