2020 State of the Empire
The first thing you should know about the Offbeat Empire circa 2020 is that the name is even more of a humorous misnomer than it used to be: the company is just me now.
Why publishers love negative Facebook comments
Last week, Offbeat Home & Life’s Facebook page shared a post from 2011 about Mormon mommy blogs. This post was originally written for Offbeat Families (then known as Offbeat Mama), and honestly, it really wasn’t an especially interesting post. What WAS interesting, however, was the response to the post on Facebook.
Weeping angels and taint weeks: behind Offbeat Home & Life’s highest traffic spike ever
While y’all were off enjoying your long holiday weekends, Offbeat Home & Life was busy having its highest week of traffic EVER. Forget fucking basil, you guys… Offbeat Home & Life’s traffic spike was all about making Weeping Angels out of hacked up Barbies
How to slowly kill a website you love
Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I’m less understanding toward readers feeling the need to post insulting comments when they can’t afford a product.