While we almost never decline an advertiser for having marketing materials that are “too traditional,” I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.
What is the most surprising way your brand’s identity has changed since the site launch?
Inclusivity. Originally, Offbeat Bride really was targeted to only the most weird couples — but it quickly became clear to me that I was shooting myself in the foot by alienating my more traditional readers. After all, there’s more of them! Why would I limit my business or make people feel bad?
This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
Want to get a publisher’s attention on social media? Don’t make these 4 social media marketing mistakes
So you’re a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you’re getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.