5 ways to woo an offbeat audience with your holiday marketing

Halloween is over kids, which means one thing: discount candy holiday shopping. If you have an online retail business that targets our kind of folks, this is your big time to shine. It's also a time when wedding decor can transition into awesome gifts. Possibilities! Here are some ways to lure an offbeat audience into your holiday campaign.

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VENDOR OPEN THREAD: We want to see your styled shoots!

I wrote a post today on Offbeat Bride about why we don't publish styled shoots. As I hope I made clear in that post, as a longtime marketing fiend, I personally love seeing styled shoots. I love seeing the kinds of work that offbeat vendors want to be doing — especially vendors who work in more traditional markets, where they just might not have as many opportunities to show off their nontraditional tastes with real clients.

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7 totally free Photoshop alternatives for adventures in photo editing

Wearing a lot of hats is one of the major down-sides perks of running a small business. And if you're jumping into self-promotion and online advertising, "graphic designer" may end up being one of those hats. Here are some totally free editing tools for your banner-making, photo-cropping, and avatar-creating needs so you won't end up having to use MS Paint.