Category Archive

facebook

Does reading via RSS “rob” pageviews from a publisher?

I’m a religious follower via Feedly, but only click through if I want to comment. How does something like Feedly count in the Offbeat Empire’s pageviews, etc.? Am I essentially robbing you of a pageview by reading the full article in my reader?

Offbeat Families traffic 6 months later: it’s all about scandal, sex, and sadness

Here are the site analytics for Offbeat Families, six months after we ceased publication. This traffic is mostly Facebook-driven, and the sad truth is that the posts that seem to do best over there are always the most Jerry Springer-ish…

Don’t be that guy: why wedding vendors shouldn’t publicly rant about work

Every once and while, a wedding vendor will perhaps forget that Offbeat Bride isn’t an industry publication. Every once and a while, we’ll get ranting, vitriolic comments from vendors about how stupid brides are, how little couples understand about what vendors do, how this one time this one couple did this totally awful thing, how they want to strangled a certain mother of the bride, etc etc etc.

But wedding industry friends, for the good of your business: don’t be that guy.

Acculturating new readers who find us on Facebook

Offbeat Bride’s Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…