Taint week 2014: The power of the taint is strong
I’ve written many times over the years about how I make the most of “Taint Week,” the editorial dead zone between Christmas and New Years. Since it’s one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there’s nothing else going on.
“Hmm,” I thought to myself.
How to get the most out of your Offbeat Bride Vendor Listing share count
One of the changes that we made to listing pages was adding the same Jumbo Share counter that we have on the blogs. It’s that thing right under the title of all blog posts and vendor listings that shows how many times the page has been shared on Social Media. I was super stoked about getting this added to Vendor Listings — it makes it so much easier for couples planning their weddings to bookmark a listing with Pinterest, or share it with their partner via Facebook. I wanted to share a few ways that vendors can really make the most of that share count.
Offbeat Bride cited as one of “The 30 Most Brilliant Social Media Campaigns of 2014”
Offbeat Bride got a shout out on a list called “The 30 Most Brilliant Social Media Campaigns of 2014,” which is very flattering. As I read the list, I was like “Ooh, which of my amazing social media shenanigans got noticed?” Gloat gloat! How proud I am. Then I got down to our mention in the post, and it’s this:
Comparing traffic from social media sources… wow, Twitter
I have a pretty good anecdotal idea of how Offbeat Bride’s social media channels perform, but this article prompted me to do a quick audit to see if I could confirm my suspicions that despite 18k followers, Twitter doesn’t really do much for us.
Pulling the numbers not only confirmed that, but blew my mind: