Category Archive

Wedding industry advice

Ever heard of this phrase “The WIC”? It stands for “wedding industrial complex,” and it’s the icky part of the wedding industry. The Offbeat Empire, however, is working to rock out a small niche corner of the wedding industry. For our fellow non-icky WIC types, we’re here for you with advice and guidance. Be sure to join our vendor newsletter for insider deals and best practices!

Your website’s auto-play music may be losing you clients

Business owners and wedding vendors, you know I love you, but I have to get honest with you about something: the auto-play music on your website is NOT cool.

5 ways to use Pinterest’s Source page to market your business

Have you ever visited Pinterest’s “Source” page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/source/[your URL].

I am obsessed with Offbeat Bride’s source page at http://pinterest.com/source/offbeatbride.com, and it’s one of my most frequently visited pages. I don’t even visit Pinterest.com any more — I’ve bookmarked Offbeat Bride’s source page, and it’s one of the most effective ways I have of marketing my business. Here’s how…

Online marketing tips for Etsy sellers that will get you to the popular table

You’ve claimed your Etsy name and built up your inventory, but how do you make sure anybody knows you exist? It’s like that high school crush all over again! Don’t fret, my pet. We can snag the Jake Ryan of the online retailer world. Here are some handy-dandy online marketing tips for your fledgling (or totally veteran) Etsy business.

Let’s talk about the challenges of working from home

I’m writing this post while in my pajamas, hung over, and having a little “hair of the dog” after the great time I had at my birthday dance party on a Sunday night. And that right there, is pretty much the best testamant to working at home.

Photographers, independent designers, freelancers… I know you feel me! Working from home is awesome. But can we talk about the challenges of being self-employed and working from home and what we can do to combate those issues?