Comparing blog placement results: sponsored post vs. editorial feature
When we talk to vendors about doing sponsored posts, we often hear them say that they don’t want to do a posts that’s sponsored — they’d rather be featured in “real” editorial content, in the form of a wedding porn photo posts. So, here’s the question: from a vendor’s perspective, which kind of post performs better?
STYLED SHOOT: Unicorns and rainbows
On Monday, I wrote about why we never featured styled shoots on Offbeat Bride… mainly because I don’t want brides being mislead by marketing materials into unrealistic expectations for their weddings.
Here on Offbeat Empire, however, I love scheming about small business stuff like marketing… so I have a styled shoot I HAVE to share.
Stay short, punchy, and natural: 7 ways to stay motivated to blog on your small business site
Small businesses looking to grow their website traffic (and who isn’t?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seach engines go batty for content updates, and stagnation is a traffic killer. So what can you do to keep the pixels shaking? Blogging on your business site, natch!
7 totally free Photoshop alternatives for adventures in photo editing
Wearing a lot of hats is one of the major down-sides perks of running a small business. And if you’re jumping into self-promotion and online advertising, “graphic designer” may end up being one of those hats. Here are some totally free editing tools for your banner-making, photo-cropping, and avatar-creating needs so you won’t end up having to use MS Paint.