Category Archive

Wedding industry advice

Ever heard of this phrase “The WIC”? It stands for “wedding industrial complex,” and it’s the icky part of the wedding industry. The Offbeat Empire, however, is working to rock out a small niche corner of the wedding industry. For our fellow non-icky WIC types, we’re here for you with advice and guidance. Be sure to join our vendor newsletter for insider deals and best practices!

Want to get a publisher’s attention on social media? Don’t make these 4 social media marketing mistakes

So you’re a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you’re getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.

How to report a photo on any Offbeat Empire site that shouldn’t be there

My editors work hard to ensure that we only use photos on the site that we have full permission and licensing to use. We’ve had solid attribution policies in place since 2011, and tend towards the obsessive when it comes to crediting photographs. Sometimes, however, despite our best efforts and intentions, things go wrong.

Don’t be that guy: why wedding vendors shouldn’t publicly rant about work

Every once and while, a wedding vendor will perhaps forget that Offbeat Bride isn’t an industry publication. Every once and a while, we’ll get ranting, vitriolic comments from vendors about how stupid brides are, how little couples understand about what vendors do, how this one time this one couple did this totally awful thing, how they want to strangled a certain mother of the bride, etc etc etc.

But wedding industry friends, for the good of your business: don’t be that guy.

Things I wish I had known when starting out: finances & taxes

A reader said: “Would you consider doing an article about the financial and/or tax aspect of being self employed? Or maybe a ‘Things I wish I had known when starting out’ type article?” Here’s my advice…