See it, click it: the follow up
This post I wrote six months ago may be the most important thing I’ve written all year. After we stopped publishing new posts on Offbeat Families in September. Then traffic and revenue then went UP… and it’s all because of shares on Facebook. Content recency is OUT. Content relevancy is IN.
How NOT to pitch a nontraditional wedding blogger a story about engagement rings
As the publisher of a highly-trafficked wedding blog, of course I get a lot of public relations pitches every day. What’s most remarkable about these pitches is how completely and comically off some of them can be. Here’s my big guidance for public relations folks: if you’re pitching a publication, it’s worth taking five minutes to familiarize yourself with that publication’s focus.
Offbeat Families post-mortem: feels, Facebook, and traffic is UP!?
It’s been almost a month since Offbeat Families published its final new post, and I wanted to share some insights into how things have been going behind the scenes.
Comparing blog placement results: sponsored post vs. editorial feature
When we talk to vendors about doing sponsored posts, we often hear them say that they don’t want to do a posts that’s sponsored — they’d rather be featured in “real” editorial content, in the form of a wedding porn photo posts. So, here’s the question: from a vendor’s perspective, which kind of post performs better?