In years past, we've done whole elaborate April Fools schemes with posts laser-targeted to freak out (and yes, enrage) our readers. This year, we're going so subtle that some of you may not even notice. Just a tiny little text change that only the most engaged of our readers will even notice. …Find it yet?
This is Offbeat Empire's archive of Publishing posts.
Here are the site analytics for Offbeat Families, six months after we ceased publication. This traffic is mostly Facebook-driven, and the sad truth is that the posts that seem to do best over there are always the most Jerry Springer-ish…
Another week, another wave of hilarious, insightful, fabulous commenting across the Offbeat Empire blogs. In this morning's staff video conference, we discussed how one of the upsides of the shift toward people being too lazy to comment anywhere except Facebook is that the quality of blog comments on our posts has generally shifted upward. For the most part, folks who want to snark or leave a crappy drive-by comment are too lazy to click through to the post, type their names and email, and then type their comment. The snarkers seem be self-selecting to stay on Facebook, which is fine by us. The result is that the folks who ARE invested in the comment communities on the Offbeat Empire sites have a (generally) safe haven to have (generally) valuable conversations. It's honestly kind of amazing.
So gather close, my little offbeatlings, as I run through a selection of the Empire staff's favorite comments this week.
Effective today, Offbeat Bride and Offbeat Home & Life's newsletters will be shifting to include only an excerpt from each post. To read the full post, subscribers will need to click through to the site. This change is going to disappoint some folks and I expect the newsletters will lose a significant number of subscribers. While I don't expect to change anyone's mind about unsubscribing, I did want to share the factors that lead to this decision.
Offbeat Bride's Facebook page has blasted into the stratosphere this month, with our Like count going from 33k to 43k in the last 30 days. This is basically an average of about 400 new Facebook followers every single day — way above our baseline. Ok, so this is great, right? So many people finding Offbeat Bride and being introduce to the awesomeness, right? So many new readers! So many new eyeballs! Well, yes and no…
I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics, from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at these numbers once a month or so to get a feel for how each site is aging, and assess whether there are any strategic shifts I need to make.
I've written about "othering," and how in an online community where many people define themselves by their non-normativeness, it can be really weird to suddenly be part of the majority.
However, I've never dedicated a post to what I call the reverse discrimination fallacy… where community members allow themselves to feel marginalized because they're in the majority.
We've entered what I've come to think of as "editorial taint week," the publishing industry perineum between Christmas and New Year's Day. As mentioned before, we're doing lighter posting both this week and next week, and our blogging sausage factory has slowed to a sputtering hum instead of it's usual slamming thunderous hammering and splorting. We're working on some perhaps ill-advised dev projects behind the scenes (who's idea was it to upgrade the Tribe over New Year's Eve? Oh right: mine), but for the most part things are pretty quiet.