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Things that could only happen while Ariel is on vacation…

Do you know what's bound to happen the moment I go on a date, editor Catherine goes to a movie, and our boss Ariel is on vacation with ZERO data on her phone and no internet connection? The post that went viral all day long — the one that had (miraculously) no drama for the amount of traffic it was bringing in, lulling us into a feeling of internet stranger security — will absolutely erupt in controversy.

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Forums are dying

For the last four years, the Offbeat Bride Tribe's traffic has been in decline.
Across the web, forums are dying as we all increasingly default to social media like Facebook. What does this mean for the future of the Tribe?

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Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?

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Let's talk about clickbait

I think of clickbait as manipulative and forcing your hand (ie "This bride got left at the altar — YOU WON'T BELIEVE WHAT SHE DID NEXT"), but the truth of publishing is that a huge portion of a publisher's job is what's known as content marketing.

How do you make sure that people who are interested in your content A) see it and B) are interested enough in it to click through to read it? People do NOT want to leave Facebook, so it's a significant challenge.

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How Offbeat Empire comment moderation has changed since 2012

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it's been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…