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Forums are dying

For the last four years, the Offbeat Bride Tribe's traffic has been in decline.
Across the web, forums are dying as we all increasingly default to social media like Facebook. What does this mean for the future of the Tribe?

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Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?

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Let's talk about clickbait

A few weeks ago, I got this feedback from a longtime reader who was concerned about Offbeat Empire posting a lot of "archival material with clickbait headlines."

She's not wrong! Offbeat Bride and Offbeat Home & Life each publish two or three new blog posts a day, and then from 11am – 8pm PST, their respective Facebook pages are a steady stream of links to archival posts.

Whether or not the titles on these posts are clickbait is a little subjective…

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How Offbeat Empire comment moderation has changed since 2012

Over the last couple years, however, things have shifted DRAMATICALLY with our comments. The shifts felt so natural to us behind the scenes that they felt kind of gradual, but when I look back I realized that it's been a huge change over a relatively short period of time, all leading up to a dramatic shift that readers may not be fully aware of. Here are a few of the things that have changed…