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Required reading of publishers, content marketers, and social media dorks

Every once and a while I'll share an article on the Offbeat Empire's Slack, and tell everyone that they need to read it. It's usually something about the future of publishing, or content marketing, or social media. I find all these things fascinating (if a little cynical-making, sometimes), and that in mind, I thought I'd re-share a few of the things I've made staffers read recently…

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Our remote working team conflict resolution policy

The Offbeat Empire is staffed by a team of contractors who all work remotely. Sure we're based in Seattle — but I'm the only person who lives here. The rest of the staff is in California, Illinois, Pennsylvania, Nebraska, New Jersey, and Michigan. We keep in close touch via Slack, and we're all nice people… but still: conflicts happen. This in mind, I thought I'd share the Offbeat Empire's official conflict resolution policy.

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Things that could only happen while Ariel is on vacation…

Do you know what's bound to happen the moment I go on a date, editor Catherine goes to a movie, and our boss Ariel is on vacation with ZERO data on her phone and no internet connection? The post that went viral all day long — the one that had (miraculously) no drama for the amount of traffic it was bringing in, lulling us into a feeling of internet stranger security — will absolutely erupt in controversy.

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Forums are dying

For the last four years, the Offbeat Bride Tribe's traffic has been in decline.
Across the web, forums are dying as we all increasingly default to social media like Facebook. What does this mean for the future of the Tribe?

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Pinterest vs Facebook: how different algorithms encourage different publisher behavior

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every day on our Facebook page because we see an immediate, real-time traffic boost when our posts go out. Meanwhile, I have very little control over the traffic Pinterest sends, even though I also post there all day every day. So why do I keep pinning?