I've talked a LOT about my conflicted feelings about Facebook, but things have changed over the course of this year as I've been shifting my thinking about recency vs relevancy. Also, the recent performance of Offbeat Families' Facebook page has pretty much blown my mind. Moral of the story: my contentious publisher relationship with Facebook is shifting, and I conducted this survey to help me confirm some hunches.
This is Offbeat Empire's archive of Publishing posts.
I'm launching another quicky survey!
This one's a bit longer, about the tangled web that is Offbeat Home & Life. Since it's longer, I'm just going to link it here, rather than trying to embed it.
As always, if you have longer-form feedback, you can leave 'em here on ye olde Empire blorge.
Each week, my editors write, produce, and edit the posts for the following week. Thursday evening, our Copyeditor Caroline comes in with her linguistic riding crop and works her magic, and then Friday morning I come in with my Scary Big Red Editorial Pen Of Doom and give the final revisions and publication sign-offs. Last week, we had a little editorial disagreement…
As I mentioned last week, while I'm not doing a huge reader survey like I typically do this time of year, I do have some questions I want to be asking y'all. Today's questions are all about Offbeat Bride's Facebook page. Please only take the poll if you follow Offbeat Bride on Facebook.
This issue has come up for years — does anyone remember "Motherfuckergate" back in 2011? — and our response is generally the same: foul language has been a part of the Offbeat Bride brand since before the website even launched. The copyeditor of my book, Offbeat Bride: Creative Alternatives for Independent Brides, was flagging foul language all the way back in 2006. Ultimately, if you're uncomfortable with swearing, Offbeat Bride just isn't going to be a great fit for you. That said, we DO have a very specific way we generally use curse words…
As a publisher, I've always prioritized toward comments because it's content that I "own." Yeah, someone else wrote it, but I own the pageviews (and the related ad sales)… and in exchange, I bear the responsibility of keeping those conversations in-line with my brand. Hence, our stringent commenting policies because I believe VERY strongly that if your website's full of assholes, it's your fault.
That said, it's started to sink in that readers aren't coming back to blog comments… and really, social media shares are more valuable for me anyway. Here's why…
This post I wrote six months ago may be the most important thing I've written all year. After we stopped publishing new posts on Offbeat Families in September. Then traffic and revenue then went UP… and it's all because of shares on Facebook. Content recency is OUT. Content relevancy is IN.