January 23, 2017 Vendors: maximize your ROI with inclusive marketing materials While we almost never decline an advertiser for having marketing materials that are "too traditional," I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples. Read More 1.5k 17 Comments March 23, 2016 How to handle affiliate post disclaimers… when EVERY post is an affiliate post thanks to Skimlinks I love Offbeat Bride and have for ages, and one of the reasons why I've always respected this site and the Empire overall is due to good business ethics and practices. Which is why I got super sad when I didn't see an affiliate disclosure on this post. I'm curious if it was just an oversight or if it's a change in the way the site is approaching affiliate-based content. -Christen Christen, this is an awesome question, and I'm so glad you brought it up. I love having readers that watch out for this stuff. Let's talk about it… Read More 13k 79 Comments April 23, 2014 How to slowly kill a website you love Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product. Read More 1.2k October 2, 2013 Comparing blog placement results: sponsored post vs. editorial feature When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn photo posts. So, here's the question: from a vendor's perspective, which kind of post performs better? Read More 1.1k March 17, 2013 "I had a 38,000 dollar return on investment from advertising with Offbeat Bride" Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad… Read More 12 Copyright © 2003 - 2020 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
1.5k 17 Comments March 23, 2016 How to handle affiliate post disclaimers… when EVERY post is an affiliate post thanks to Skimlinks I love Offbeat Bride and have for ages, and one of the reasons why I've always respected this site and the Empire overall is due to good business ethics and practices. Which is why I got super sad when I didn't see an affiliate disclosure on this post. I'm curious if it was just an oversight or if it's a change in the way the site is approaching affiliate-based content. -Christen Christen, this is an awesome question, and I'm so glad you brought it up. I love having readers that watch out for this stuff. Let's talk about it… Read More 13k 79 Comments April 23, 2014 How to slowly kill a website you love Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product. Read More 1.2k October 2, 2013 Comparing blog placement results: sponsored post vs. editorial feature When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn photo posts. So, here's the question: from a vendor's perspective, which kind of post performs better? Read More 1.1k March 17, 2013 "I had a 38,000 dollar return on investment from advertising with Offbeat Bride" Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad… Read More 12 Copyright © 2003 - 2020 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
13k 79 Comments April 23, 2014 How to slowly kill a website you love Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I'm less understanding toward readers feeling the need to post insulting comments when they can't afford a product. Read More 1.2k October 2, 2013 Comparing blog placement results: sponsored post vs. editorial feature When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn photo posts. So, here's the question: from a vendor's perspective, which kind of post performs better? Read More 1.1k March 17, 2013 "I had a 38,000 dollar return on investment from advertising with Offbeat Bride" Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad… Read More 12 Copyright © 2003 - 2020 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
1.2k October 2, 2013 Comparing blog placement results: sponsored post vs. editorial feature When we talk to vendors about doing sponsored posts, we often hear them say that they don't want to do a posts that's sponsored — they'd rather be featured in "real" editorial content, in the form of a wedding porn photo posts. So, here's the question: from a vendor's perspective, which kind of post performs better? Read More 1.1k March 17, 2013 "I had a 38,000 dollar return on investment from advertising with Offbeat Bride" Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad… Read More 12
1.1k March 17, 2013 "I had a 38,000 dollar return on investment from advertising with Offbeat Bride" Tax season doesn't normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn't seem so bad… Read More 12