While we almost never decline an advertiser for having marketing materials that are “too traditional,” I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.
Let’s talk about how the Offbeat Empire disclaims affiliate content as transparently as possible — and where we might have room for improvement.
Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market. Within a couple hours, several readers commented on Facebook and the post itself that the products featured were out of their budgets — which I totally understand and respect. I’m less understanding toward readers feeling the need to post insulting comments when they can’t afford a product.
When we talk to vendors about doing sponsored posts, we often hear them say that they don’t want to do a posts that’s sponsored — they’d rather be featured in “real” editorial content, in the form of a wedding porn photo posts. So, here’s the question: from a vendor’s perspective, which kind of post performs better?