Comparing traffic from social media sources… wow, Twitter
I have a pretty good anecdotal idea of how Offbeat Bride’s social media channels perform, but this article prompted me to do a quick audit to see if I could confirm my suspicions that despite 18k followers, Twitter doesn’t really do much for us.
Pulling the numbers not only confirmed that, but blew my mind:
How not to woo clients: insult your potential clientele online
This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
Offbeat Bride’s weekly reach: Facebook vs. our own website
Here’s a mind-blower for you: Offbeat Bride’s weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.
Want to get a publisher’s attention on social media? Don’t make these 4 social media marketing mistakes
So you’re a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you’re getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.