See it, click it: getting over my RSS/old school blogger brain

I've talked a lot about my love of RSS. RSS is the outgrowth of a content logic that's very much in-line with my old school blogger brain: show me all the posts, with the most recent at the top. I started blogging in 2000 (aww, look!), and that's just how my brain works: the most recent stuff is the most important. When it comes to how I think about content, it's basically the homepage of a blog. Most recent = most important, and then everything else is listed beneath in descending order of recency. That's how I read everything. That's how I think about everything. That's how my editorial brain works.

I've become increasingly aware however that, thanks to the popularity of Facebook and Pinterest, that's not how many Offbeat Empire readers think about content. These two social media tools are changing the way my readers learn about our posts, and as I adapt to the shift, it's changing the way I think about social media broadcasting and my editorial strategy.


The death of Google Reader and the future of RSS

A few weeks ago, Google announced that they were shutting down Google Reader, the tool used by thousands of Offbeat Empire readers to follow our RSS feeds. I had some super strong feels when the announcement was made, because I've been personally using Google Reader pretty much daily since it launched 8 years ago. For those of us who digest a LOT of information online, RSS is an awesome method, and Google Reader was the best tool. While it was sad for me personally, it was mostly a theoretical sadness because honestly? I'd already switched to a new RSS reader a few months ago…