Category Archive

editorial strategy

Onward, Offbeat Resilience: the book that became Shitshow

A couple months back, I mentioned I was working away on trying to sell my second book, ONWARD. The first draft of the book was completed, but a series of literary agents and publishers all had the same feedback: you can’t sell this particular book, in this particular format.

So I hired a familiar face to help me rework it into a better format…

Comparing how posts perform with different readerships

We have some general guidelines about what fits on each Offbeat Empire blog, but there’s definitely some overlap and wiggle room. Newlywed stuff generally goes on Home & Life (but sometimes goes on Bride), reproductive health generally goes on Families (but sometimes goes on Home & Life), and child-free stuff generally goes on Families (even though it’s very much about NOT having children). Anything meta (business, community, tech) goes here on Offbeat Empire, but sometimes we also post on the sites related to the meta-issue.

But sometimes there are some posts that stump us…

The imaginary titles of really terrible Offbeat Empire posts

What if I just let the editors go crazy with their pitches? What if we specialized in shitstorm posts? This was the question I posited to the staff in an email recently, asking them to share the imaginary titles of the most terrible Offbeat Empire posts we would never, ever publish. Then I laughed and laughed and laughed at their responses.

And so, just for funsies, here’s a short list of the horrific imaginary posts we’d never run…