Online marketing tips for Etsy sellers that will get you to the popular table
You’ve claimed your Etsy name and built up your inventory, but how do you make sure anybody knows you exist? It’s like that high school crush all over again! Don’t fret, my pet. We can snag the Jake Ryan of the online retailer world. Here are some handy-dandy online marketing tips for your fledgling (or totally veteran) Etsy business.
Why Tribesmaids forget about the Offbeat Bride blog (and how it hurts the site)
Six months ago, I promised Offbeat Home & Life readers a forum, and a few readers have been asking what’s going on with that. Here’s the deal…
Inclusive advertising that doesn’t pander
I work in Iowa, where same-sex marriage is legal (whoot for equality), and I was recently asked by my workplace to put together a brochure about the wedding rental facilities we have available — pavilions, parks, that sort of thing.
I am already planning on including a “We rent to everyone, regardless of who you’re in love with ” in the FAQs, but I want to make a bigger statement with the actual design.
On the flip side, I don’t want to seem like I’m blatantly pandering for the sake of it — I guess in my mind, I just feel like it’s somewhat exploitative to include a picture of two brides or two grooms just because “See how different they are? AND WE DON’T EVEN CARE!!”
What do you think? What’s the best way to advertise in a non-gender specific way? How would you do it?
Hate-reads and how for-profit sites work
Let’s say you don’t like an ad-supported website. I mean, REALLY dislike it so much that you feel compelled to regularly read it, but also wish it would stop existing. (This is often called hate-reading.) Here’s what NOT to do…