How to get the most out of your Offbeat Bride Vendor Listing share count

One of the changes that we made to listing pages was adding the same Jumbo Share counter that we have on the blogs. It's that thing right under the title of all blog posts and vendor listings that shows how many times the page has been shared on Social Media. I was super stoked about getting this added to Vendor Listings — it makes it so much easier for couples planning their weddings to bookmark a listing with Pinterest, or share it with their partner via Facebook. I wanted to share a few ways that vendors can really make the most of that share count.

Testing another related post recommendation tool

Just a quick heads-up that I'm doing a beta-testing a new related post recommendation tool on all the Empire blogs today. It's another AddThis tool, and I'm just going to see how it feels. I LOVE that readers can get more posts recommended, but it might be too much going on. I'm not really looking for feedback yet (at this point, I'm mostly just watching how it performs, rather than collecting opinions) but did want to let y'all know that it's in beta, and at this point is just a test.


Awesome results from AddThis Smart Layers (aka "What are those pop-up things in the bottom right part of the page?")

Late last week we totally added a new function from AddThis, called Smart Layers. We've used the AddThis share bar across all the blogs for several years, and it's a solid tool and not at all shady.

As a publisher, I'm *super* excited about the Smart Layers. This kind of module is pretty common across the web, used on sites like NYTimes and HuffPo. I added the functions because it's a great way for readers (especially drive-by and first-time readers) to easily find additional posts on the sites… and it's crazy awesome to see how much it's getting used…