Latest Posts

People-managing: not just about getting people to do stuff for you

Last week a colleague noted “When you start working with other people, you spend a lot more time thinking about their paychecks than your own.”

AMEN TO THIS. Things were tight over at the Empire this month, and at a certain point I made the decision to pay my staff instead of myself this pay period. Oddly, it was WAY easier to do that than to even consider delaying everyone else’s checks.

Small, focused, and yes, exclusionary community sites flourish

Recently, I ran some numbers and realized that traffic on the Offbeat Bride Tribe (the private community component of Offbeat Bride) was down… like, significantly down. Down by half from where it was at this time last year.

As a publisher, of course my first reflex was OMG TRAFFIC DOWN = BAD BAD BAD! But as a community manager, I’m keenly aware that the Tribe is functioning and behaving better than it ever has…

The Offbeat market, summed up

This web comic by Alexandra Dal (Kate Or Die) pretty much summarizes a large chunk of the Offbeat Empire’s readership — I love my special snowflakes, because I totally am one. As I wrote last year in my post, Are Offbeat weddings trendy?