Stay short, punchy, and natural: 7 ways to stay motivated to blog on your small business site
Small businesses looking to grow their website traffic (and who isn’t?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seach engines go batty for content updates, and stagnation is a traffic killer. So what can you do to keep the pixels shaking? Blogging on your business site, natch!
The Dark Day of September 5, 2013, and our brand new server
We’re still recovering from our epic outage, which lasted from about 8pm PST September 4th until 4am PST September 6th. By several magnitudes, this was the longest downtime we’ve had in our 7 years of publishing. That shit was brutal. After troubleshooting on the old server for 20 hours, we decided to abandon ship and move to a brand new server. So far, it’s sparkly and doing well.
I’ve been using the Offbeat Empire’s Facebook page to keep everyone updated, but now that offbeatempire.com is back online (on an entirely new server, built from scratch) I’ll update this post with updates as we have them.
7 totally free Photoshop alternatives for adventures in photo editing
Wearing a lot of hats is one of the major down-sides perks of running a small business. And if you’re jumping into self-promotion and online advertising, “graphic designer” may end up being one of those hats. Here are some totally free editing tools for your banner-making, photo-cropping, and avatar-creating needs so you won’t end up having to use MS Paint.
Your website’s auto-play music may be losing you clients
Business owners and wedding vendors, you know I love you, but I have to get honest with you about something: the auto-play music on your website is NOT cool.