How NOT to pitch a nontraditional wedding blogger a story about engagement rings
As the publisher of a highly-trafficked wedding blog, of course I get a lot of public relations pitches every day. What’s most remarkable about these pitches is how completely and comically off some of them can be. Here’s my big guidance for public relations folks: if you’re pitching a publication, it’s worth taking five minutes to familiarize yourself with that publication’s focus.
How to talk to (and about) your clients when their gender identities are complex
Gender identities are complex, and the words we use to talk about gender are constantly evolving. Whether or not you spend a lot of time in a gender-ambiguous world, as a business-owner, you need to know that it’s important to be aware of the different ways people can gender identify, and that it’s even more important to respect those identities. It’s not always easy to discern someone’s gender identity by sight, so here are three different ways I’ve gone about determining how my clients identify in a subtle, respectful way…
Offbeat Families post-mortem: feels, Facebook, and traffic is UP!?
It’s been almost a month since Offbeat Families published its final new post, and I wanted to share some insights into how things have been going behind the scenes.
Getting real about wedding photography: this job is ridiculously hard, and burn-out is real
I recently did something at a wedding that I hadn’t done in years — I photographed it. I tagged along as second shooter for my co-worker and awesome wedding photographer Stephanie Kaloi. And it reminded me of why I quit shooting weddings… and basically shooting anything ever.
I used to love photography. But shooting weddings pretty much killed that passion.