“Hi, can you help me exploit your content?”
This morning, we published a post on Offbeat Bride featuring some amazing Disney centerpieces. My editors hope every post does well, but there are certain posts that due to a combination of factors, we suspect might do a little extra well. Today our hunch was right, because within a few hours I got this email from a writer at Buzzfeed…
Taint week 2014: The power of the taint is strong
I’ve written many times over the years about how I make the most of “Taint Week,” the editorial dead zone between Christmas and New Years. Since it’s one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there’s nothing else going on.
“Hmm,” I thought to myself.
Why we’re retiring the term “Offbeat Lite”
Over the years, much digital ink has been spilled on the phrase “Offbeat Lite,” the term I jokingly started using back in 2007. Over the years, the phrase has slowly lost its editorial value as a taxonomical term… to the point where we’re now officially retiring it.
Slacking with the Offbeat Empire: how Slack turned my inbox into the happiest ghost town
Slack is a productivity tool for remote workers. It’s sorta like a chat room, but jacked up on steroids, coming up on of three hits of ecstasy, and wearing one of those hippie utility belts packed with swiss army knives, your favorite kind of gum, chapstick, a wrench, and two-sided tape. I started being like, “Wait, why am I not using this yet?”