Hate-reads and how for-profit sites work

Let’s say you don’t like an ad-supported website. I mean, REALLY dislike it so much that you feel compelled to regularly read it, but also wish it would stop existing. (This is often called hate-reading.) Here’s what NOT to do…

FIX TYPO: How to report errors on Offbeat Empire websites

Did you know you can submit corrections to typos and other errors you may find on the Offbeat Empire’s websites? Here’s how!

People-managing: not just about getting people to do stuff for you

Last week a colleague noted “When you start working with other people, you spend a lot more time thinking about their paychecks than your own.”

AMEN TO THIS. Things were tight over at the Empire this month, and at a certain point I made the decision to pay my staff instead of myself this pay period. Oddly, it was WAY easier to do that than to even consider delaying everyone else’s checks.

Small, focused, and yes, exclusionary community sites flourish

Recently, I ran some numbers and realized that traffic on the Offbeat Bride Tribe (the private community component of Offbeat Bride) was down… like, significantly down. Down by half from where it was at this time last year.

As a publisher, of course my first reflex was OMG TRAFFIC DOWN = BAD BAD BAD! But as a community manager, I’m keenly aware that the Tribe is functioning and behaving better than it ever has…