15 Comments November 8, 2016 How Facebook algorithms and a stupid post about cranky wine relate to the election Around 9am last Thursday, Megan regrammed a silly Instagram picture of these bottles of amusingly-named wine. This set off an insane chain of events that resulted in, five days later, 13 million people seeing this piece of content. Put another way, the weekend before one of the most divisive presidential elections in US history, the robots that serve America our information decided that what 13 million of us really needed to see was a throw-away post about wine labels that said "FUCK" on them. For me as a publisher, this was an insane content marketing story to watch unfold. Come with me on this journey as I unpack what it says about the media, the work of my editors, my company, and even the American election. Read More 3.6k 22 Comments February 5, 2015 "Hi, can you help me exploit your content?" This morning, we published a post on Offbeat Bride featuring some amazing Disney centerpieces. My editors hope every post does well, but there are certain posts that due to a combination of factors, we suspect might do a little extra well. Today our hunch was right, because within a few hours I got this email from a writer at Buzzfeed… Read More 1.7k 10 Comments December 31, 2014 Taint week 2014: The power of the taint is strong I've written many times over the years about how I make the most of "Taint Week," the editorial dead zone between Christmas and New Years. Since it's one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there's nothing else going on. "Hmm," I thought to myself. Read More December 3, 2014 How are all those projects coming? A few weeks ago, I barfed out the massive list of projects that the Offbeat Empire is trying to crank out before January. Anyone feel like revisiting how things are going? Read More 1.2k 19 Comments November 17, 2014 Retreat done, now entering serious heads-down mode For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on… Read More 123 Copyright © 2003 - 2019 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
3.6k 22 Comments February 5, 2015 "Hi, can you help me exploit your content?" This morning, we published a post on Offbeat Bride featuring some amazing Disney centerpieces. My editors hope every post does well, but there are certain posts that due to a combination of factors, we suspect might do a little extra well. Today our hunch was right, because within a few hours I got this email from a writer at Buzzfeed… Read More 1.7k 10 Comments December 31, 2014 Taint week 2014: The power of the taint is strong I've written many times over the years about how I make the most of "Taint Week," the editorial dead zone between Christmas and New Years. Since it's one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there's nothing else going on. "Hmm," I thought to myself. Read More December 3, 2014 How are all those projects coming? A few weeks ago, I barfed out the massive list of projects that the Offbeat Empire is trying to crank out before January. Anyone feel like revisiting how things are going? Read More 1.2k 19 Comments November 17, 2014 Retreat done, now entering serious heads-down mode For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on… Read More 123 Copyright © 2003 - 2019 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
1.7k 10 Comments December 31, 2014 Taint week 2014: The power of the taint is strong I've written many times over the years about how I make the most of "Taint Week," the editorial dead zone between Christmas and New Years. Since it's one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there's nothing else going on. "Hmm," I thought to myself. Read More December 3, 2014 How are all those projects coming? A few weeks ago, I barfed out the massive list of projects that the Offbeat Empire is trying to crank out before January. Anyone feel like revisiting how things are going? Read More 1.2k 19 Comments November 17, 2014 Retreat done, now entering serious heads-down mode For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on… Read More 123 Copyright © 2003 - 2019 Offbeat Empire. All rights reserved. Unauthorized reproduction in part or in whole is prohibited. Contact us Terms of Service | Privacy Policy | Monetized by SkimLinks
December 3, 2014 How are all those projects coming? A few weeks ago, I barfed out the massive list of projects that the Offbeat Empire is trying to crank out before January. Anyone feel like revisiting how things are going? Read More 1.2k 19 Comments November 17, 2014 Retreat done, now entering serious heads-down mode For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on… Read More 123
1.2k 19 Comments November 17, 2014 Retreat done, now entering serious heads-down mode For some, November/December is a series of slack-off weeks connecting holiday weekends. The Offbeat Empire, meanwhile, is going to be working its ass off in preparation over the next six weeks. Here are the projects we're all heads-down on… Read More 123