For those who aren’t familiar with internet start-up talk, “bootstrapping” refers to a business that doesn’t take on any investment capital. As Wikipedia explains, “Such startups fund the development of their company through internal cash flow and are cautious with their expenses.”
The Offbeat Empire is a bootstrapped company. I started it with money out of my own pocket, and have never taken on any investment dollars or venture capital. This means that by necessity, the Empire always has to function in the black — simply put, the company has to be profitable, because there is no other money other than the money coming in.
For the most part, I love bootstrapping…but sometimes it’s hard, and the Offbeat Bride Tribe’s migration earlier this year was one of those times.