Category Archive


4 reasons I love Instagram Stories

Yesterday I posted on Offbeat Empire’s Facebook page about how, if folks want to follow along with me behind the scenes, they should follow @offbeatbride’s Instagram Stories. A couple commenters were like, “But wait I don’t use Instagram, how can I see that content?” and the answer is…

…you can’t.

And here’s more about why.

Instagram and the shifting social media landscape

This past year, I’ve been fascinated by the growing influence of Instagram. Of course Offbeat Bride has been on Instagram for years, but it’s always been a relatively small following — we’re talking 17k Instagram followers as compared to 155k on Facebook. Let’s talk more about what this means for biz dev…

Want to get a publisher’s attention on social media? Don’t make these 4 social media marketing mistakes

So you’re a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you’re getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.