Latest Posts

Online marketing tips for Etsy sellers that will get you to the popular table

You’ve claimed your Etsy name and built up your inventory, but how do you make sure anybody knows you exist? It’s like that high school crush all over again! Don’t fret, my pet. We can snag the Jake Ryan of the online retailer world. Here are some handy-dandy online marketing tips for your fledgling (or totally veteran) Etsy business.

Let’s talk about the challenges of working from home

I’m writing this post while in my pajamas, hung over, and having a little “hair of the dog” after the great time I had at my birthday dance party on a Sunday night. And that right there, is pretty much the best testamant to working at home.

Photographers, independent designers, freelancers… I know you feel me! Working from home is awesome. But can we talk about the challenges of being self-employed and working from home and what we can do to combate those issues?

7 tips for search engine-friendly URLs to let Google make sweet love to your website

I get to see a lot of URLs pass my virtual doorstep in my dual editor/vendor relations roles. Almost everyone has some grasp of SEO and the tools that help us tread those nasty waters. But inevitably, I also see tiny ways we might be tripping ourselves up when it comes to SEO. And so often they are easy-peasy fixes. I’ll be talking about these strategies in a few posts, starting with one of the most basic: the slick and simple optimized URL!

How do you follow offbeatempire.com?

I want to understand a little bit more about how y’all are following posts here on offbeatempire.com (note the URL: I’m specifically interested in offbeatempire.com — not the other offbeat sites)…