Category Archive

Business development

“I had a 38,000 dollar return on investment from advertising with Offbeat Bride”

Tax season doesn’t normally bring me many smiles, but in the case of this testimonial from an Offbeat Bride advertiser… somehow tax season doesn’t seem so bad…

Offbeatdride: How to turn marketing fails into awesome human moments

I spent over ten years in the trenches of corporate marketing, so I have a lot of fist-bumping love for the creatives who find themselves paying the bills with public relations, marketing, and other sales work. That said, maybe having worked in marketing makes me even less patient with marketing mistakes. I’m like a former waiter, who’s both prone to tipping 40% because I remember so clearly the challenges of doing that work… but who’s also extra critical because, look: I know what it’s like, and it’s not that hard.

How to submit photos to wedding blogs: 6 secrets from a wedding blog editor to help YOUR photography get noticed

If you’re a wedding pro looking to get your work featured on Offbeat Bride, here are some tips to give your submission the best chance of standing out and bubbling up to become a feature.