Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.
Oh hi. Wait, what? It's summer, which means my postings here on the Empire get a little sparser because I'm, you know, actually leaving the house sometimes to go for walks or go camping or take selfies or whatever. BUT! This week I made staffers promise that we'd do favorite comments, because they're fun and ridiculous.
Here's a mind-blower for you: Offbeat Bride's weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.
I'm working with my developer Kellbot to code a base design that we like, but I want get enough of our existing design elements integrated into the new design that it feels familiar to longtime readers. It's going to be new, but I need a designer to help us soften the blow.
Last week, I sent an email to all the Offbeat Empire staffers with the subject line: Required reading. The email contained a link to this post: State of the blog union: how the blogging world has changed. This post was written six months ago, but whatever: it's a big fucking deal. It spawned this enormous post.
Another week of Offbeat Empire comments, and another week of dramatic interpretations by Offbeat Empire staff! This week we have the debut video from Offbeat Bride's newest editor, Chris Wolfgang. (She's the one who produces the pretty posts in our wedding porn category — you may remember her "peacock wet dream" reference this week?) Also in attendance via video this week: the Managing Editor of Offbeat Bride and Offbeat Home & Life, Megan; as well as Caroline, our copyeditor, assistant editor of Offbeat Home, and resident Mistress of the Dark; and me.
January and February 2014 were super exciting crazy times for the Offbeat Empire, with a year of schemes culminating in the six Lovesick Expos nationwide. There was a obscene amount of planning that went into the Offbeat Bride/Lovesick Expo partnership, and it was one of the most complex business partnerships I've ever launched. Making this leap was a very intentional choice I made both for business reasons and personal reasons…