This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
After five years of working from home, I am SO FUCKING SICK OF BEING STUCK IN MY HOUSE. That's why I'm so excited to be exporting my work brain to a place occupied by adults. Starting last week, I've got a full-time desk at the new coworking space upstairs/behind Ada's Technical Books.
For the past couple weeks, we've been dealing with a persistent issue with the "You might also like" related links served up at the ends of posts on all Offbeat Empire blogs. For some people, some of the time, when you click the links there, you get taken to a 404 error page that has "NULL" in the title.
Starting today, Offbeat Home & Life has a new third-party advertising partnership with a great San Francisco-based company called Federated Media. I've known about these guys for years, and have a ton of publishing industry colleagues who've worked with them. My friend Choire over at The Awl referred me to Federated this spring, and after lots of conversations and obsessing over traffic and schemes, I've decided to bring Federated Media on as Offbeat Home & Life's advertising partner.
Oh hi. Wait, what? It's summer, which means my postings here on the Empire get a little sparser because I'm, you know, actually leaving the house sometimes to go for walks or go camping or take selfies or whatever. BUT! This week I made staffers promise that we'd do favorite comments, because they're fun and ridiculous.
Here's a mind-blower for you: Offbeat Bride's weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.
I'm working with my developer Kellbot to code a base design that we like, but I want get enough of our existing design elements integrated into the new design that it feels familiar to longtime readers. It's going to be new, but I need a designer to help us soften the blow.