Here's a mind-blower for you: Offbeat Bride's weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.
I'm working with my developer Kellbot to code a base design that we like, but I want get enough of our existing design elements integrated into the new design that it feels familiar to longtime readers. It's going to be new, but I need a designer to help us soften the blow.
Last week, I sent an email to all the Offbeat Empire staffers with the subject line: Required reading. The email contained a link to this post: State of the blog union: how the blogging world has changed. This post was written six months ago, but whatever: it's a big fucking deal. It spawned this enormous post.
Another week of Offbeat Empire comments, and another week of dramatic interpretations by Offbeat Empire staff! This week we have the debut video from Offbeat Bride's newest editor, Chris Wolfgang. (She's the one who produces the pretty posts in our wedding porn category — you may remember her "peacock wet dream" reference this week?) Also in attendance via video this week: the Managing Editor of Offbeat Bride and Offbeat Home & Life, Megan; as well as Caroline, our copyeditor, assistant editor of Offbeat Home, and resident Mistress of the Dark; and me.
January and February 2014 were super exciting crazy times for the Offbeat Empire, with a year of schemes culminating in the six Lovesick Expos nationwide. There was a obscene amount of planning that went into the Offbeat Bride/Lovesick Expo partnership, and it was one of the most complex business partnerships I've ever launched. Making this leap was a very intentional choice I made both for business reasons and personal reasons…
Do you want to listen to me talk for an hour about the Offbeat Empire? Glenn Fleishman interviewed me last week for his podcast The New Disruptors, and you can listen above! I talk about everything from humbling failures to recent commentroversies to my revelations this last year about how I was doing Facebook all wrong. Oh and Metafilter. And putting all your eggs in the Google basket. And how the web keeps me young with its shiny new toys. It's a pretty dense interview, but for those of you who really want to get into the nuances of how I run the Offbeat Empire, feel free to listen in.
So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.
A reader asked: "Why are there dates but no years on your site?" Not including the years on our posts is actually a very conscious design decision. Lemme take a few minutes to explain the logic behind my decision, and then share a tip for how you can still see the post's year of publication.