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Want to get a publisher's attention on social media? Don't make these 4 social media marketing mistakes

So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product you just released! A promotion you're getting the word out about! You turn to your favorite form of social media (Facebook! Twitter! Instagram!) and you get ready to make your pitch to your favorite publisher.
Now stop for a second.

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Of shoes and Facebook: Are you smarter than an algorithm?

Offbeat Bride's Facebook page posts as many as 10 times a day (including these ridiculous SHOES AT 2 shoe posts I've started doing), but you only see all those posts if Facebook understands that you WANT to see all those posts. If you consistently ignore them? You see maybe only 1 post a day, or none. In other words: Facebook's algorithms are smarter than we could ever be.

…And they're getting smarter.

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Online civility, recency vs relevancy, and the most amazing Offbeat Home comment thread of all time?!

At 9pm last night, I was doing ill-advised Tokyo-karaoke with an astrology columnist and an event planner, and Megan sent me an email: "Is your shoe post for tomorrow morning done?!" My response was, "Fuuuuuuuu ck. Drink at karaoke. It will be done!" Then I finished up my rendition of Pearl Jam's Black, giggled through a completely failed attempt at "Just Give Me A Reason," and stumbled home to write this post, which is not about shoes at all. Welcome to the Offbeat Empire. Let's talk about our favorite comments this week!