Facebook’s great attentional party
Weeks ago, The Atlantic published an article called What Blogging Has Become. Theoretically the article was about Medium.com, but really… it was just about the reality that digital publishers are dealing with these days. The reality called Facebook.
Taint week 2014: The power of the taint is strong
I’ve written many times over the years about how I make the most of “Taint Week,” the editorial dead zone between Christmas and New Years. Since it’s one of the slowest news weeks of the entire year, I noticed back in 2012 that we seemed to have our stories picked up more frequently by the mainstream media when there’s nothing else going on.
“Hmm,” I thought to myself.
How not to woo clients: insult your potential clientele online
This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband. The post immediately went viral on Facebook, garnering a thousand likes and 80k views in a couple hours. Inevitably, there were a ton of comments too, including this one…
Offbeat Bride’s weekly reach: Facebook vs. our own website
Here’s a mind-blower for you: Offbeat Bride’s weekly reach on Facebook is now about 370k people. Our weekly reach on our own website is about 250k people. This means that Offbeat Bride is now reaching more people via Facebook than we are via our own website.